As Bianchi puts it, India is not only growing in scale, but also in the way consumers are engaging with premium spirits. For brands, success in India will depend on navigating the balance between scale and storytelling, regulation and innovation, and tradition and modernity.
We also selected three non-filtered/non-mentholated brands that were part of the CIRs reports over the duration of the examined time period, for comparison (i.e
On the other hand, multiple factors complicate how consumers react to seemingly straightforward policies designed to curb smoking
Once finalized, there will likely be attempts to overturn it, which could delay implementation

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